🧠 Strategic Communications & Marketing

Marketing Coordinator – Rawlings Canada
May 2022 – Present | Paris, ON

• Spearhead Canadian communications for 4 national brands—Rawlings, Easton, Miken, and Worth and grew Rawlings Instagram from 4000 followers to 12.5 K in 2 years with zero advertising budget -- all grit and determination. 

• Developed and executed influencer partnerships and public activations resulting in brand exposure to 500K+ consumers annually.

• Created fully integrated marketing assets, managing cross-functional alignment between sales, design, and product teams.

• Rolled out internal messaging systems to streamline communications across multiple departments.

• Directed Canadian product launch strategies, increasing seasonal visibility by 50% YOY across digital platforms.

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🏡 Creative Real Estate Marketing

Marketing & Personal Assistant – Sutton Team Realty
Jan 2021 – Aug 2022 | Brantford, ON

• Designed and launched branded client packages and print ads that improved lead engagement by 25%.

• Managed the CRM system and internal communications—cutting response times in half and supporting a 20-agent team.

• Orchestrated open house events and community campaigns that helped sell 95% of listed homes under 30 days.

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🐾 Community Engagement & Retail Marketing

Customer Service & Events – Pet Valu
Aug 2022 – May 2023 | Paris, ON

• Created and hosted charitable events with local organizations, increasing foot traffic by 22% on campaign days.

• Strengthened the store's online presence through curated posts and product spotlights, growing local social reach by 150%.

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👥 Non-Profit Impact & Fundraising

Communications & Events Coordinator – YWCA Kitchener
2013 – 2020 | Kitchener, ON

• Raised over $350,000 in donor and corporate support over multiple campaigns.

• Produced community newsletters, press kits, and reports that directly contributed to multiple grant approvals.

• Managed over 20 community events annually, increasing donor retention by 40% through personalized appreciation experiences.

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Community Outreach Coordinator – Lutherwood Mental Health
2015 – 2016 | Kitchener-Waterloo, ON

• Secured $90,000+ in grant funding through compelling proposals and evidence-based storytelling.

• Designed donor-facing materials and impact reports that led to long-term funding relationships and increased outreach capacity by 60%.

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📊 Why It Matters

I’ve built campaigns that made people care, crafted content that moved people to act, and managed strategies that produced measurable, sustainable growth. Whether in non-profit, corporate, or grassroots settings—I bring heart, hustle, and hard data.

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🛠 Tools I Use

• Canva, WordPress, Microsoft Office Suite

• CRM Systems | CMS Platforms | Email Marketing

• SEO Strategy | Social Scheduling | Internal Communication Tools

• Google | Wix | Grammarly| Mailchimp | Get Response 

• Later | Hootsuite | Linkedin | Facebook | Instagram | Tik Tok | "X"